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The diet that knows you best.

The key to your individuality lies in blood type. Your ABO profile helps you understand why certain foods are Right 4 Your Type^® and others are not. It provides insight into how you can best handle stress, manage weight and plan strategies for overall health and well-being.

Welcome to the world of personalization, where you can finally be you.

1. Know your blood type.

   Don’t know your blood type? Find out in under 10 minutes with our home blood-typing kit.

2. Know your foods.

   One-size-fits all nutrition doesn’t work in a world where everyone is different. Your blood type establishes unique Avoid and Beneficial foods, identifying a diet optimized for you. Find what diet best fuels your specific biology with our New York Times Bestseller, Eat Right 4 Your Type.

3. Know your supplements.

   Your blood type is different. Your diet is different. Your supplements should be too. We provide personalized, high-quality products formulated for your biology.